Controversial Careem Ad | Controversy to get attention becoming new normal for advertisers in Pakistan

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#careem should fire their marketing & advertising team for such disrespectful and offending ad. This is against our values. I mean who approves such stupid ideas and campaigns??? #ShameOnCareem


 
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Careem has run into regulatory problems everywhere it has operated. This is not due to some maliciousness by design, but the inherent voilation of laws in advertisement. Careem operates on the blurred lines of an online service and a taxi operating company.
careem should fire their marketing & advertising team for such disrespectful and offending ad. This is against our values. I mean who approves such stupid ideas and campaigns??? #ShameOnCareem #Careemboycott Being muslims Islam don not allows us to promote such offending things to the young generations that's why such compaigns should be banned in our country # Respcetforwomen
Shameful Campaign To Hit Our Social Values By Careem. Instigating Woman to Refuse Shadi & Nikah Through Their Planned Advertisement. https://scontent.fisb6-1.fna.fbcdn.net/v/t1.0-9/53930149_2262630383832704_710294986968530944_n.jpg?_nc_cat=102&_nc_ht=scontent.fisb6-1.fna&oh=5d05ea863b0297f0878be074f32150e5&oe=5D0911EC
 

shaheenzafar

MPA (400+ posts)
کریم والوں کو اشتہارت بناتے وقت عورت مارچ کے نعرے اشتہارت میں لکھنے سے پرہیز کرنا چاہئے تھا جبکہ ملک میں تخلیقی مواد لکھنے والوں کی کمی بھی نہیں ہےوہ کسی بھی ایسی ایڈ ٹیم کو ایڈز کے لیے ہائر کرسکتے تھے جو ان کی سروس کو معیاری اشتہارت سے مزین کرے۔
 

ali-raj

Chief Minister (5k+ posts)
It reminds me of a very old billboard of magnum icecream in Karachi, near Nursery. It showed then new comer Imaan Ali's Lips Sucking on Magnum (lower part of magnum missing) and it was like an erotic scene from specific movie, fully front lit billboard. saw serveral cars rammed into each other reason they were looking at that billboard. It was removed in couple of days due to accidents :)
 

kayawish

Chief Minister (5k+ posts)
Steyn this is also one of main reason that no one wana come to kpk specially peshawar because we dont promote this culture in KPK and everyone wants to see these things.Lahore aur Karachi ka nach ganey aur chakley wala culture kpk main activate kardo then u will see everyone will come to peshawar and cricket will be played too...
 
The aim of any advertising campaign is to get as much attention as possible by using any controversial subject so people all over are talking about it. In this sense Careem achieved its objective! Ab ismein kia
but promoting abusive things does not looks good doesn,t give a good impact on the thoughts of young generation in future not really a aim is to get attention its all about you just buy likes but not heart of the audiance
 
Tera jism mera jism
Jab donon hongay razi to kia karayga qazi? Ab ismein kia?
Ab sahih tarah se baith jao na??
but promoting abusive things does not looks good doesn,t give a good impact on the thoughts of young generation in future not really a aim is to get attention its all about you just buy likes but not heart of the audiance
 

Steyn

Chief Minister (5k+ posts)
Steyn this is also one of main reason that no one wana come to kpk specially peshawar because we dont promote this culture in KPK and everyone wants to see these things.Lahore aur Karachi ka nach ganey aur chakley wala culture kpk main activate kardo then u will see everyone will come to peshawar and cricket will be played too...

Gotcha
 
It reminds me of a very old billboard of magnum icecream in Karachi, near Nursery. It showed then new comer Imaan Ali's Lips Sucking on Magnum (lower part of magnum missing) and it was like an erotic scene from specific movie, fully front lit billboard. saw serveral cars rammed into each other reason they were looking at that billboard. It was removed in couple of days due to accidents :)
agreed but companies should keep things in mind that being muslims country what you are trying to promote ? just for the sake of own companies are gonna Reshaping the minds of young teen generations to some other directions
 

Steyn

Chief Minister (5k+ posts)
The aim of any advertising campaign is to get as much attention as possible by using any controversial subject so people all over are talking about it. In this sense Careem achieved its objective! Ab ismein kia

There's much better ways to get attention than resorting to things that are contrary to "Islamic Republic of Pakistan" culture.

You can show nude girls and it will get attention too but that's not the right way to get attention.

This ad is in bad taste. Maybe Careem owner wants his mother, sisters and daughters to run from their marriages with a biker but nobody else wants to.
 
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