Word qiblah is from root qaaf, baa and laam. It has many meanings eg time wise it means in advance, preceding, before or earlier on or ahead of. It also means in front of or before someone or something or facing someone or something.
In the quranic context it means direction, objective, goal, target, aim, destination, purpose etc etc.
Each and every prophet and messenger of Allah was sent to gathered people around himself for a set purpose to bring about the best possible purpose based proper human community in the kingdom of God according to his revealed purpose based proper guidance for mankind. Likewise did the last and final prophet and messenger of Allah.
How can anyone gather people around oneself without having some purpose in mind for doing that to begin with? People only join other people if they have something common between themselves. This is why any movement which is started by anyone has to have some end goal or target in front of one's mind for which one has to convince others.
Mullahs and their slaves cannot understand things because they are frog of well who have no sense whatsoever how the human world works.
